Stuttgart, Germany – e|motion sports GmbH, the organizer of the ATP250 grass-court tournament, MercedesCup, has signed BDSwiss as the Official Online Trading Partner.
As part of the agreement BDSwiss, the Cyprus-based Financial Service provider, will become an exclusive online trading partner of the MercedesCup until 2022 with the ability to immerse itself in the tournament’s media activities and setting up a commercial presence in the VIP area. Additionally, the BDSwiss brand will benefit from worldwide media coverage and a significant audience on Free-TV channel, Servus TV which will also deliver and leverage the broadcast via its whole array of access platforms (satellite, cable, IPTV, web and mobile).
Partnering for the first time, BDSwiss and the MercedesCup are two entities committed to technical expertise with a passion for performance. The sponsorship supports the organisers to host the traditional world-class tennis tournament during challenging times for mass-spectator events due to the pandemic.
Alexander Oelfke, Chief Executive Officer of BDSwiss commented: “Sponsoring an internationally renowned ATP tennis tournament such as the MercedesCup for the next two years highlights our commitment to collaborate with leading sporting events and organizations. “We want to associate ourselves with ATP tour tennis because the athletes participating in next month’s tournament are all at the top of their game, and embody the same principles we do: professionalism, precision and a passion for performance.” Mr Oelfke added: “Sponsoring this event is a superb opportunity for us to present online trading and the BDSwiss brand to millions of people around the world. Just like top athletes, traders require discipline and great timing to be successful – that’s exactly the message we want to put across to everyone considering online trading for the first time.”
Commenting on the partnership, managing director of e|motion sports Germany & Spain, Simon Schleich said: “We are very pleased and proud to welcome BDSwiss as Gold Partner of the MercedesCup, complementing for the first time ever an online trading company to our great lineup of leading companies and brands. The trust given by BDSwiss for the next two years confirms the great fit of target-group consisting of enthusiastic tennis fans with attractive socio-demographics for financial services companies.”